Your response results will immediately start building on the main Response page once you send a mailing. As your account gathers the data, it's helpful to know how it's all organized to understand what your mailing response means. Let's break it down.
If you're already a Metric user, you've spotted this feature on your phone. The mailing score -- which displays 24 hours after a mailing is sent -- factors in open rate, click-through rate, shares percentage, opt-out percentage and signup percentage along with the use of split testing to give you a number on a 10-point scale and compare it to averages of 45,000 customers and millions of emails that send through us. Use the mailing score for an at-a-glance understanding of your email marketing's success.
See whether your recipients viewed your email on their desktop or a mobile device. Knowing how many of your contacts are opening on mobile can help you determine how big (our guestimmation is this big) of a consideration mobile optimization needs to be in your email design process. Tablet opens are listed under mobile.
Gmail technically opens email by downloading the images first, making the type of device indiscernible. This means that all Gmail opens from the Gmail app will show as desktop.
Learn which email client -- like Outlook or Apple Mail -- your recipients used to view your email.
Opens by client for webmail email clients are determined based on information that's passed to us from the individual's email program called the referer header. That header is defined as the URL from which the open request came. However, it is often suppressed for privacy or bandwidth reasons.
Desktop mail programs use a user-agent header, which is always provided but doesn't always give the information we need to decipher which email client the person is using.
In both of these instances, since we're unable to determine where the open is coming from, the open is counted under the Unknown category.
Click to display the content performance overlay for a visual for where within your email your recipients clicked, and take these learnings to determine image, text and link placement in future mailings. (The click map does not display in Internet Explorer 9.)
Coding your own email using HTML? Be sure all images include alt text so that they show up on the click map. Clicks on coded images without alt text are still tracked, but the click map won't appear. (It's shy.)
You can access your link by link breakdown of clicks by clicking on the "List" link.
While most emails arrive to your recipients within minutes, the full send cycle can take up to 24 hours. If we have any trouble delivering to specific addresses, we'll continue to reach out to them up to four times within 24 hours, after which their email will bounce. We draw the line at sending a carrier pigeon.
Mailings sent before April 1, 2014, will not have opens by device or opens by email client. Most will not see a mailing score. We were not collecting that data until April 1, 2014, and don't have a way to go back to fetch it. (Here's where pigeon post would've come in handy.)
For mailings sent between that date and the date the new Response page was turned on for your account, it takes a little longer to tally metrics for these mailings, so check back later for updated totals. The first time an older mailing is opened, you'll see a message that we are retrieving stats. During the period of retrieval, numbers may be slightly off until it’s finished. Once the stats are fetched, that mailing will remain updated, with no waiting necessary the next time it's opened.