Content split testing is currently only available to Emma Pro, Plus, and Premium Customers.
With content split testing, you can test 2 different mailings against each other with a portion of your audience. We'll send the mailing with the highest response to the remaining recipients. It's a smart and easy-to-use tool to learn what works best for driving up metrics with your audience and get the best results from your mailings!
Before you get started, you'll need two separate mailing drafts. Once you're ready, you'll head to the Campaigns tab of your account. From there, click the arrow next to the Create a new mailing button on the far right side of the app and select Create a content split test.
This will take you to the setup page:
Once you've configured your test options, you'll need to choose your mailings:
For each mailing, you'll set a subject line, preheader text (optional), from name, and from email. You'll also see a preview of your mailing:
If for Choose Test Winner, you've selected Most clicks on a link in each mailing, you'll also see Choose link under each mailing:
Select Choose link and type in the exact URL as it appears in the link of your mailing:
Once you've made all of your selections, you can start your test or schedule it for a later date:
Once you've begun the test, you'll be taken to the response. Here you'll find a summary of your test, including the criteria, send time, time remaining, and audience used. You'll know your test is in progress because you'll see this in the top right of the app:
If needed, you can cancel the split test by choosing Stop test. You will be prompted to confirm this before Emma stops the test.
The response for each mailing is displayed; you'll need to refresh the page each time you want to see updated results.
If you've set your test to autosend the winning version, it will be sent at the end of the testing period. You can manually pick a winner any time by clicking the Choose As Winner button. Once testing is finished, the winner will be indicated on this page:
I selected "Choose Winner Manually" but forgot to choose a winner. What happens?
If you forget to choose a winner, your mailing will not be sent to the remaining members of your audience.
Can I add Google Analytics to my mailings?
At this time, you can not add Google Analytics to mailings used in content split testing.
Can I use the Compare Mailings tool with the mailings from a content split test?
Currently, mailings from a content split test are not available for use with Compare Mailings.