Note: Shopify segments and fields will be automatically created in your Emma account if you have orders in Shopify prior to installing the integration; if there are no orders in your Shopify account at the time of installation, these segments and fields will not be created until your first order takes place.
Emma for Shopify lets you send smart, targeted mailings to your Shopify customers by adding new contact fields to your Emma account during installation. These fields will capture critical pieces of information about your Shopify customers, such as how many orders they've placed, their total lifetime purchase amount from your store and their last purchase date. These fields are synced to your Shopify store, so they'll always stay up to date with your customers' most recent activity.
To help you make the most of this information, Emma for Shopify uses the data captured in these fields to create several segments on your Audience page. These segments can help you identify and target key subsets of your audience, including customers who have purchased in the last 30 days, customers who have more than one total order and more. You can find these segments in the "Segments" section on your Audience page.
The contact segments created by Emma for Shopify behave like any other segment in your audience, so you can update them to more accurately reflect your priorities. If, for example, every item in your store is over $100, then you may want to update the "Cumulative purchases are greater than $100" segment to more accurately reflect high-value customers. You could do this by changing the dollar value reflected from $100 to, say, $1,000.
Sending targeted emails to your Shopify segments is a great way to make sure your message is always relevant to the people who receive it. To send an email to one or more of your Shopify segments, simply locate the segment(s) that you wish to send to in the "Choose recipients" section of the Review & Send page when sending your mailing.
Haven't installed Emma for Shopify yet? Check out the installation guide.