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Add and organize images

Uploading images to image placeholders

We’ve made it easy for you to add images to your mailings using the image library. Just click on any gray image placeholder in your mailing to open the library.  


In the library, you’ll find several options for adding images. You can upload your own or import from Facebook or Flickr.


Click the blue Upload button to locate images in your files, or hover over the button to locate the drag and drop area. You can drag in multiple photos at once to add them to the library.


When your images are added to the library, hover over the image you’d like to insert to your image placeholder. Click Select to add the image.

Next, you’ll see this screen where you can add a link and alternate text to your image. Since not all email recipients will have images turned on in their email program. It's best practice to add a bit of descriptive text here so folks know what they're missing.

You can also choose another image from this page or click Edit this image to access the image editor where you can crop, rotate, or flip the image.

You can determine the size of your image using the Size dropdown menu. Add uniform padding to the image, or click the gear icon to expand the padding options. Padding determines the amount of white space that surrounds your image. We like white space, so the padding defaults to 10 pixels on all sides!


Here’s how the image size options break out for a single image placeholder in a standard-width template, which is 640 pixels:

  • Best Fit = max width is 610 pixels (If it's a square, the max size is 610 x 610. If the image is a rectangle, it will be 610 x corresponding adjusted height.) No max height.

  • Extra Large = max width OR height is 550 pixels

  • Large = max width OR height is 440 pixels

  • Medium = max width OR height is 280 pixels

  • Small = max width OR height is 120 pixels

  • Thumbnail = max width OR height is 50 pixels

Note that this is with the default padding set to 10 pixels. If you have a 610 pixel width image and set the padding to 0 pixels, you'll get an additional 20 pixels of image (removing 10 pixels left and right). So in this example, Best Fit = 630 pixels

Helpful tip

  • Getting an error when trying to add a png file? You might be trying to insert an interlaced png, which won't work. The difference between interlaced and non-interlaced pngs is how they appear to load to your audience. Because non-interlaced pngs produce smaller file sizes, they're optimal for an email environment. Try resaving your png file as non-interlaced or just save it as a different file type altogether, like jpeg or gif, to see if that successfully uploads into your mailing.


Organizing your library

We’ve made it super easy to sort your images using folders, and you can search your library by image name to find images quickly! 


You can use folders to organize your images by mailing type, most frequently used or whatever makes your life easier! Simply add a folder by clicking Add folder in the bottom left corner of the library.

Once added, you can select images (or select all using the check-box) and add them to a folder using the Add to folder dropdown menu. You’ll see your folders listed along the left side of the library, and can see at a glance how many images are in each folder.

Images can live in multiple folders, and deleting an image from a folder does not delete it from your library.
You can easily scroll through your entire library by navigating to the All Images option at the top of the folders list. Images deleted from All Images will be removed from your library and all folders.


The search feature used image name to locate your images, so it’s important to name your images before uploading them. You’ll find the search bar next to the Upload button at the top right of the image library.

Retina image support

Retina, or high-density, displays produced over the last few years can render images with a much higher pixel count than older displays. This creates an opportunity for much sharper and clearer images displayed in email.  

Luckily, high-density display support for images in email is automatically baked into the Emma application.

To take advantage of Emma’s high-density display support, you’ll need to ensure that your images are uploaded at 1280 pixels wide or larger. This is double the size of the largest photo you would need for a mailing, since a photo stretching the full width of a template would be a maximum of 640 pixels. At the time of send, we’ll do the math for you, downsizing your photo to no less than double the size of the image placeholder you’ve designated. Retina displays take advantage of the extra pixels and display a sharper image as a result, ensuring that all your images will look sharp on high-density displays.

If you’re not able to upload high-res images, that’s okay. Your email will still render fine on all clients, but images may look somewhat “blurry” on high-density displays.

How do I resize my image?

The key to supporting images on retina displays is to use images that are twice the size of the intended image size. If you want your image to be 200x200 pixels in your mailing and you want it to display clearly on high-density displays, you’ll need to upload that image to the mailing at 400x400pixels. To size your image up, you’ll want to export a larger version from the original image source. Using an image editing program to simply increase the image size will result in a blurry image.

Removing image placeholders

Hover over an image placeholder to reveal the trash can icon. 

For images in multi-image or combo blocks, the trash can icon lives on the image placeholder.


Understanding your image styles settings

Click the gear icon on the yellow toolbar to open your image styles and settings menu. The Styles tab allows you to edit the styling for that particular image block - background color, margin, padding and border are all adjustable.


Toggle to the Settings tab to see the options available. You can toggle smart sizing on/off, turn on image captions, adjust the layout or position of your images and even add additional images to the block.

Working with multiple images

Using flexible layouts to build mailings allows you to create sets of horizontal and vertical images. You can even create a gallery of images to show off multiple products. Let's dig in:

  • Changing alignment from horizontal to vertical (and back again)

  • Rearranging the order of images in a block

  • Using Smart Sizing

  • Creating an image gallery

Changing alignment from horizontal to vertical (and back again)

To create a set of horizontal images, drag the images content block into your mailing. It's set to display the images horizontally by default.

Screen Shot 2014-12-18 at 9.46.18 AM.png


Three image slots will appear in your mailing.

three images.png


To make the images display vertically, hover over the content block and click on the gear icon.


In the menu that appears, select Settings tab, and change the Layout from Horizontal to Vertical.

Screen Shot 2014-12-18 at 9.47.03 AM.png


Here's the result:

vertical images.png

Rearranging the order of images in a block

To change the order of the images in a block, just hover over an image, click the four-way location button and drag the image where you want it.

Using Smart Sizing

Smart Sizing is a default setting that ensures images in the same block are proportionate. The result is a balanced, professional-looking mailing. Let's say you have a block with three image placeholders:

three images.png

Add your images to the placeholders one at a time.

No matter the size of each individual image, we'll resize each to match the small image in the block.


If you want to see how time images would look with Smart Sizing turned off, you can adjust that setting manually:

  1. Hover over the block, and click the gear icon in the yellow menu.

  2. In the Settings menu, toggle the Smart Sizing menu to Off.

Screen Shot 2014-12-18 at 9.47.51 AM.png


Smart Sizing is turned on by default, but there may be times when you'll want to adjust this setting to achieve a certain look in your mailing.

Creating an image gallery

Drag and drop three of the image content blocks into your mailing, creating nine image placeholders (or just add as many as you like).

Hover over them and click the yellow Options tab. In the Settings menu, leave Smart Sizing turned on and turn on captions so that you can write a product description beneath each image.

Screen Shot 2014-12-18 at 9.48.48 AM.png


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