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Adding Google Analytics campaign tags to your links

You can add Google Analytics campaign tags to your mailings to track visitors to your website who clicked on links in your mailings. Data junkies, rejoice.

How to add Google Analytics to a mailing

If you already have a free Google Analytics account, adding Google Analytics to your mailing is a piece of cake.

  1. Create your mailing, and get ready to send. On the "Send test" or "Review & send" page, you'll see a button for Google Analytics.

     
  2. Click it, and simply type the mailing name that you'd like to show up in Google Analytics. (It may be a good idea to use the same mailing name you've given it in the editor.)

     
  3. After you've sent the mailing, log into Google Analytics and find it in the Campaigns section of Acquisition.

     
  4. Now you'll be able to view the visits to your site from your mailing -- and easily compare the data to other marketing campaigns.

FAQs

Can I use Google Analytics with my automated campaigns?

We are looking into adding this functionality to Automation; currently, you cannot add Google Analytics tags to automated campaigns.

What happens under the hood to the links in my mailing to make this possible? 

When you enter a Google Analytics mailing name on the "Review & send" page, we automatically add parameters to each of your mailing's links, such that:

  • utm_medium = "email"
  • utm_source = "newsletter"
  • utm_campaign = the Google Analytics campaign you’ve specified on the send screen
  • utm_content = {the link names applied while creating the mailing; not present if you didn't fill in link names}

If you're familiar with Google Analytics, you can dial into these link parameters in your Google Analytics account.

Can you recognize and track multiple mailing links to the same URL?

Yep, if you provide a name for your link when you first create it, that name will be added as the "utm_content" parameter. If you have multiple links going to the same target, you'll be able to tell them apart in Google Analytics, as long as you gave them each a name.

How can I check my links before sending?

Adding a Google Analytics campaign name will add tracking tags to all of your links, and if your website isn’t set up to receive links with those tags, the links may break or go to the wrong page. Be sure to send a Test when you're mailing is ready to go, and check the links in your inbox to make sure they work as intended. Then you can send your mailing to your intended contacts.

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Last modified
09:30, 25 Apr 2017

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