You can add Google Analytics campaign tags to your mailings to track visitors to your website who clicked on links in your mailings. Data junkies, rejoice.
If you already have a free Google Analytics account, adding Google Analytics to your mailing is a piece of cake.
Can I use Google Analytics with my automated campaigns?
We are looking into adding this functionality to Automation; currently, you cannot add Google Analytics tags to automated campaigns.
What happens under the hood to the links in my mailing to make this possible?
When you enter a Google Analytics mailing name on the "Review & send" page, we automatically add parameters to each of your mailing's links, such that:
If you're familiar with Google Analytics, you can dial into these link parameters in your Google Analytics account.
Can you recognize and track multiple mailing links to the same URL?
Yep, if you provide a name for your link when you first create it, that name will be added as the "utm_content" parameter. If you have multiple links going to the same target, you'll be able to tell them apart in Google Analytics, as long as you gave them each a name.
How can I check my links before sending?
Adding a Google Analytics campaign name will add tracking tags to all of your links, and if your website isn’t set up to receive links with those tags, the links may break or go to the wrong page. Be sure to send a Test when you're mailing is ready to go, and check the links in your inbox to make sure they work as intended. Then you can send your mailing to your intended contacts.