When you view a contact record, you'll see a field on the "Contact information" tab that says "Contact status." In that field, you'll see one of three designations:
From time to time, you may need to alter someone's mailing status. Here are the common changes you'll need to make and why you might need to make them:
Occasionally, you may have someone from your audience email directly and ask to be removed from your list. When this happens, you'll need to change their mailing status from "Active" to "Opt-out." This will ensure that they will be permanently removed from your list, even if you accidentally import them again.
The opt-out status is not something you can change manually from within your account. If you find an address in opt-out status and think it's by mistake, you may contact the recipient outside of your account (like with a personal email from your own email program) and provide a link to your signup form. Alternately, if the contact still has a mailing from you in his or her inbox, simply clicking the signup link at the bottom of the email and then clicking the confirmation link in the email they receive after that will restore the status to "Active."
After you run an import, you may see some errors in the import that are obvious mistakes. For example, you may have email addresses that don't have an "@" symbol in them, or addresses that are missing the ".com" on the end. In those cases, you can edit those records, correct the addresses and then move those folks to "Active" status.
So, how do you change their status? It only takes a few steps:
If you feel an email address is inaccurately displayed as an error, please contact us before reactivating that address. We’ll gladly investigate the error status of any recipient or group of recipients and help restore it for you.