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Creating links in your mailing

How to link text

You can link a word or phrase to a website, email address, document you're storing in your document library, survey or SurveyMonkey survey.

  1. In the text box, use your cursor to highlight the word or phrase you want readers to click.
  2. Click the chainlink icon in the toolbar.
  3. Navigate to the appropriate option in the window.

Linking to a URL

  1. Type or paste the URL for the website.
  2. Add a link name, which will appear in your Response section as an easy-to-read reference.
  3. Type a bit of text for the tooltip, which will appear in most email clients when the link is hovered over.
  4. Click Insert.

Linking to an email address

You can link to an email address within your mailing, which will open up an email that's pre-filled and ready to be sent to you. An example might be an "email us" link, included in the body of your mailing, which needs to be routed to a specific email address within your organization.

  1. Type or paste the email address.
  2. Add some text for a prepopulated subject line.
  3. Add a link name, which will appear in your Response section as an easy-to-read reference.
  4. Type a bit of text for the tooltip, which will appear in most email clients when the link is hovered over.
  5. Click Insert.

You can also add an email link using the button block by adding mailto:email@example.com in the URL field, like this. To pre-populate the subject line, you just need to add a few more characters, like this (mailto:johndoe@email.com?subject=subjectline).

Helpful tip

Keep in mind that clicks on mailto links are not tracked in your mailing response. When linking to a website, that click navigates from your email to Emma's tracking redirect and then to the link's final destination. That tracking redirect is what let's Emma know someone clicked the link. Because mailto links simply open in a new window of the desktop's designated email client, they have no final destination and no tracking redirect.

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Linking to a phone number

You can link to a phone number in your mailing, which will make the number a click-to-call link when your mailing is opened on a mobile device. You'll simply a populate the URL field for the link or button with tel:5555555555, like this:

 

Linking to an anchor

You can create anchor links in your mailing -- also called bookmarks or jump links -- which, when clicked, jump the reader down to an item somewhere else in the same email. This is particularly helpful in creating newsletter-style headlines at the top that link down to longer paragraphs or stories below. There are two steps to this process: inserting the anchor and then creating the link. First, you'll need to insert an anchor in the body of your mailing to where you want to jump the reader down. To insert an anchor:

  1. Click to the left of the text in the mailing to where you want to jump.
  2. Choose the Insert button in the toolbar. From there, select the anchor option and give your anchor a name, which should be all one word without spaces. It will appear in your Response section as an easy-to-read reference.

The second part of the anchor process is to create the link. To create the link:

  1. Highlight the text you want to jump down to that anchor when clicked, and click the chainlink icon. Click Anchor, and select the desired anchor from the dropdown menu of anchors that you created.
  2. Type a bit of text for the tooltip, which will appear in most email clients when the link is hovered over.
  3. Click Insert.

Keep in mind that the anchors will not function properly in Preview. However, you can send yourself a test (we always suggest sending yourself a test!) to click the link to make sure you're achieving the desired effect.

Linking to a document

You'll see this option only if you've already added a document to your document library. We don't allow you to include attachments with your mailings because so many servers block emails with attachments on entry. The potential for viruses is great, and often too great for server administrators to let them through. Instead, you have a document library on the main Campaigns page that allows you to easily post your files to our server and link your recipients right to them.

  1. Select the document name from the dropdown menu.
  2. Add a link name, which will appear in your Response section as an easy-to-read reference.
  3. Type a bit of text for the tooltip, which will appear in most email clients when the link is hovered over.
  4. Click Insert.

Helpful tip

Using angled brackets in your link name can cause an error on send because those are a common character used in HTML for email. If you'd like to call attention to your link using brackets, like READ MORE >>, it's a good idea to use them in the body of the email but not in the link name. Or, you can place your link in a button to create a clear call to action!

Linking to a survey

Note: Surveys are a deprecated feature that may not be available in your account if you activated after 2/5/16 or have not previously created a survey.


You'll see this option only if you've already published a survey in your account.

  1. Go to the My surveys tab, and select the survey name from the dropdown menu,
  2. Add a link name, which will appear in your Response section as an easy-to-read reference,
  3. Type a bit of text for the tooltip, which will appear in most email clients when the link is hovered over,
  4. Click Insert.

Linking to a SurveyMonkey survey

  1. Build a survey in your SurveyMonkey account, and click Send Survey in SurveyMonkey to publish it as a link.
  2. From your account, click in a text area, highlight the text you want to link, and click the link icon in the editor toolbar.
  3. In the window that appears, click the SurveyMonkey tab.
  4. If it's your first time accessing SurveyMonkey from your account, you'll need to authorize the integration. Otherwise you'll see your surveys listed in a dropdown menu right away.
  5. Choose your survey from the dropdown menu, and click Insert.

Survey results will be stored in your SurveyMonkey account, and those responses will be anonymous. If you use our built-in survey tool, however, you can view responses by email recipient.

You can also link to your surveys quickly and easily using the SurveyMonkey block in the editor! Simply drag the block into your mailing and select your survey from the dropdown menu.

How to link images

Read more about uploading images here, but follow these steps to link an image to a website.

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  1. Add an image by clicking the image icon in your content area, or click on an image you've already added.
  2. Once you uploaded your image, type or paste the URL into the Link URL field, add some alternate text and click Insert Image.

Special URLS

You can link text or images to these "special" URLs by adding the following code (which is not trackable in Response) into the URL field:

  • tel:<phone number>: This will open the number on your phone with it pre-populated so you can call it. It works on Android, IOS and computers.
  • mailto:<emailaddress>: This will open up an email that's pre-filled and ready to be sent to the address specified.
  • sms:<phone number>: This will open up the text app on your phone with the number pre-populated so you can text it. It works on Android and iOS.
  • fb://<relevant information> (for example: fb://profile/12345678910): This will open the Facebook profile on your phone. It works on iOS.
  • twitter://<relevant information> (for example: twitter://user?screen_name=twitterhandlegoeshere): This will open the Twitter profile on your phone. It works on iOS.

Helpful tip

You can link to a previous mailing you've sent in your account: Simply copy the URL for the webview at the top-right of the mailing's response overview, and create a link like you would for any webpage.

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Last modified
09:30, 25 Apr 2017

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