Simple Email Marketing
Home > Have a question? We're here to help. > Account how-to > Manage your users > Emma HQ account permission levels

Emma HQ account permission levels

With an Emma HQ account, there are different levels of access for your subaccounts and your Emma HQ as a whole. 

Here is a breakdown of the different types of members and permission levels:


This owner logs in with the username and password that was specified when the Emma HQ account was set up. They have full access to the entire account (including all subaccounts) and can access monthly billing spreadsheets, view and pay invoices, update the account theme, create accounts, and customize access for their in-house managers.


Managers are created by the owner to give their fellow staff members the ability to manage some or all subaccounts, based on the permission settings. Owners can also set whether each manager can create accounts or see the billing activity reports. Owners may also assign any specific manager to automatically have access to any current and future accounts.

Managers cannot access specific billing information (Invoices, billing details,  rate plan) or the account theme and they cannot create or edit managers. Assets are accessible to Emma HQ managers that have access to all subaccounts.

Managers can create users, assign API keys, and control access to account features for any subaccount they manage.

To create and edit your managers, choose Managers from the Emma HQ menu at the top right.

Subaccount Administrator Role

Each subaccount can have multiple Administrators, but you'll need to at least one Administrator to be able to generate an API key.

By default, an Administrator has access to some areas of a subaccount which other team members do not have. They can export audience contacts and purge archived items. 

Subaccount Team Members

There are five permission levels for your team members: AdministratorFull, Editor, Author, Response only.

Their permissions break down like this:

Permission level

Has access to:
Does not have access to:

All areas of an account including

generating API keys, purging archived

items, add/edit team members, and

exporting audience groups.



All tabs (Audience, Campaigns, Response, Automation)

Export audience groups*


Purging archived items.


All tabs.

Export audience groups*


Member can create (but not send mailings); for more information on this, click here.

Purging archived items.


The Campaigns, Response, and Automation tabs.

Member can create (but not send mailings); for more information on this, click here.

Purging archived items.

Audience tab.

Export audience groups.


Response only

The Response tab.

All other areas of subaccount.

Export audience groups.


*Access to the Billing and Exports pages can be toggled by the account Owner, Manager or Administrator for Full and Editor permission levels.


No permission levels other than owner, manager and administrator include the ability to create or edit team members.

For more information on managing your team, head this way.

Last modified


This page has no custom tags.


This page has no classifications.


Emma phone support will be unavailable on November XX, between the hours of XX:XX and XX:XX. You can still contact support using the link above and we will respond as soon as we can.

App status