Branching is only available to Emma Plus and Premium customers. To upgrade, get in touch with us at firstname.lastname@example.org!
Emma’s branching logic capabilities make it possible for you to branch your workflow into into separate paths based on whether or not contacts have opened a previous mailing in your workflow or clicked a link within a previous mailing in your workflow.
Here are the activities that you can use to branch a workflow:
For a quick demonstration on branching, check out our video below: