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Ecommerce ROI tracking

With our ROI tracking, it's easy to monitor the success of your email marketing campaigns by tracking purchases in your ecommerce site that came directly from links in your Emma mailings.

Tracking with Shopify

If you’ve installed Emma for Shopify and connected your Emma account, you’ll see a small Shopify icon in the upper right corner of the Emma editor whenever you’re creating an email.

This indicator is displayed in grey when your Emma account is connected to your Shopify store, but you don’t have any links to your store in your email.

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If you add a link to any page on your Shopify site to your Emma email, this indicator will turn green to confirm that our link tracking tool has detected a link to your store. You can click the indicator for confirmation that we’ve detected a link on your Shopify site. In order to be detected, the link must contain your Shopify store URL; if you use a link shortening service to abbreviate the link, it will not be recognized.

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Tracking with Magento & WooCommerce

If you're using Magento or WooCommerce,  you'll want to add one of these tracking tags to the end of all of your email links in the editor:

Use this if there is NOT a ? in the URL:

?memberid=[[__member_id__]]&mailingid=[[__mailing_id__]]

 

Use this if there IS a ? in the URL:

&memberid=[[__member_id__]]&mailingid=[[__mailing_id__]]

 

Tracking the ROI of your Emma email campaigns

Our ROI tracking enables you to track link clicks in your Emma emails to determine which clicks resulted in purchases made from your store. To get a high-level view of how your email campaign performed, check out the “Purchases” section at the bottom of the “Overview” tab in your email’s response entry.

 

To view your email’s purchase activity by individual recipient, click the “Purchases” tab in your email’s response entry. This section will display which recipients made purchases, when they purchased, the total dollar amount of their purchase, and the unique order IDs of their purchases.

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A few notes about ROI tracking

ROI tracking works by tracking user activity in your store that originates from a link in your Emma email. This tracking opens up possibilities for different outcomes based on different scenarios. Let's take a look at a few here.

  • A contact clicks on an Emma email link to an item in your store, then immediately purchases the item. Nothing unusual here. This purchase will be counted towards your email ROI.
  • A contact clicks on an Emma email link to an item in your store, browses around your site for a little while, then purchases a different item (or several different items) than the item you'd linked to originally. This purchase will be counted towards your email ROI.
  • A contact clicks on an Emma email link to an item in your store, then leaves your store without purchasing. They later return to your store from a different source (i.e. they enter your store URL in their browser) and purchase the item they originally viewed from your email. This purchase did not come directly from a link in your Emma mailing and will not be counted towards your email ROI.
  • A contact clicks on an Emma email link to an item in your store, then clears their cache and cookies, then purchases the item. This purchase will not be counted because the purchaser cleared their cache and cookies which was tracking the link they clicked on.
  • A contact shares your Emma email via Twitter or Facebook. They do not purchase anything, but their followers make purchases from links in the email that they shared. These purchases will be counted towards your email ROI. On the "Purchases" tab, they will be attributed to the original recipient of the email even if that recipient did not directly make a purchase. However, these third-party purchases will not be counted towards your recipient's ecommerce contact fields on the Audience page (i.e. "total number of purchases," "total amount spent," etc.)
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Last modified
13:12, 30 Aug 2017

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