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Emma for Shopify Installation Guide

  1. Head here, and click "Get."
  2. Enter your Shopify URL, and click Log in. Enter your username and password, and click Log in.
  3. Authorize your Emma account by entering your Emma username and password.
  4. Review the information displayed on the following page, and click "Yes, let's do it!" to begin your installation.Screen Shot 2017-11-20 at 9.42.30 AM.png
  5. Choose an Emma audience group where you'd like to add your Shopify customers when they opt in to receive marketing messages from your Shopify store. If you want to, you can create a new group specifically for your Shopify customers at this point.Screen Shot 2017-11-20 at 9.42.18 AM.png
  6. Your installation is complete! Within about five minutes, you should see your Shopify customers in the Emma audience group you’ve selected.

Screen Shot 2017-11-20 at 9.41.58 AM.png

Frequently Asked Questions

Where are my Shopify segments?

Shopify segments and fields will be automatically created in your Emma account if you have orders in Shopify prior to installing the integration; if there are no orders in your Shopify account at the time of installation, these segments and fields will not be created until your first order takes place.

Why isn't everyone from my Shopify account being added to my audience?

Only customers that accept marketing at the time they’re added to Shopify will be synced to your Emma audience; even if a customer later updates their settings to accept marketing, they will not be added to your Emma audience.


On a roll? Now learn how to locate, edit and send to your Shopify segments.


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