If you're suffering from a typical case of email writer's block, also known in certain medical circles as I Swear That Blinking Cursor is Mocking Me Disease. It's normal, and it happens to everybody from time to time. In fact, it's a healthy part of your email strategy -- if you're a little tuckered out writing it, there's a chance your recipients may feel the same way about reading it.
So in the spirit of inspiration, we've put together a list featuring a dozen quick content suggestions to spark ideas for your next mailing. It's yours to print, tack up anywhere that's handy and refer to whenever your content needs a little freshening up. Or whenever the blinking cursor starts telling you to assemble an army of robo-ferrets and take down Lord Xoobinar. Whichever comes first, and we'll just hope it's the first one.
A dozen quick ideas for stylish email content
- Recap five things you learned at the last event you and your team attended.
- Showcase the latest work, news and awards from your company.
- Compile news from your industry, and add your brief take on it.
- Record a video interview highlighting an employee's expertise or style.
- Feature the charitable groups your organization works with.
- Take content from online seminars and turn it into an email.
- Share three things that folks might not know about your product or company.
- Collect and share your employees' favorite sites, products or articles.
- Create a how-to series of videos or articles in your field of expertise.
- Tell a particularly compelling story from your organization's early history.
- Ask a customer three things they like best about your work, service or product.
- Summarize articles from your blog, fan boards or anywhere else you've got content.