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12 quick content ideas for your next mailing

If you're suffering from a typical case of email writer's block, also known in certain medical circles as I Swear That Blinking Cursor is Mocking Me Disease. It's normal, and it happens to everybody from time to time. In fact, it's a healthy part of your email strategy -- if you're a little tuckered out writing it, there's a chance your recipients may feel the same way about reading it.

So in the spirit of inspiration, we've put together a list featuring a dozen quick content suggestions to spark ideas for your next mailing. It's yours to print, tack up anywhere that's handy and refer to whenever your content needs a little freshening up. Or whenever the blinking cursor starts telling you to assemble an army of robo-ferrets and take down Lord Xoobinar. Whichever comes first, and we'll just hope it's the first one.

A dozen quick ideas for stylish email content

  1. Recap five things you learned at the last event you and your team attended.
  2. Showcase the latest work, news and awards from your company.
  3. Compile news from your industry, and add your brief take on it.
  4. Record a video interview highlighting an employee's expertise or style.
  5. Feature the charitable groups your organization works with.
  6. Take content from online seminars and turn it into an email.
  7. Share three things that folks might not know about your product or company.
  8. Collect and share your employees' favorite sites, products or articles.
  9. Create a how-to series of videos or articles in your field of expertise.
  10. Tell a particularly compelling story from your organization's early history.
  11. Ask a customer three things they like best about your work, service or product.
  12. Summarize articles from your blog, fan boards or anywhere else you've got content.
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Last modified
07:56, 26 Jan 2015

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