This article explains how to use the Events block to feature Eventbrite invitations in your campaign.

Whether you are using the drag and drop editor or the legacy* editor to create your email campaigns, the events block allows you to connect to your Eventbrite account and insert invitations into your campaign.

	In This Article
	Adding the Events Block to a Drag and Drop Campaign Adding the Events Block to a Legacy Campaign Monitoring Event Activity Additional Resources

Adding the Events Block to a Drag and Drop Campaign

1. Navigate to your Campaigns tab.
2. Open a saved drag and drop draft or click on the Create new campaign button to create a new campaign from scratch.
3. Click on the Events icon in the right panel and drag it to the desired location in your mailing.

4. Click on the Connect to Eventbrite button.

   

5. In the pop-up window that appears, click on the Connect button and enter your Eventbrite credentials.

   

6. When prompted, click on the Allow button to give Emma permission to connect to your Eventbrite account.

   

7. Check the box next to each event that you'd like to include. Use the "Organizations" and "Venues" dropdown menus to filter the list.

   

8. Click on the Edit preview button.

9. Adjust the layout and style to your liking.

   

10. Click on the Save button.

Adding the Events Block to a Legacy Campaign

1. Navigate to your Campaigns tab.
2. Open a saved legacy* draft or click on the Create new campaign button to choose a legacy* template.
3. Click on the Event block icon in the left panel and drag it over to your mailing.
4. As you drag the block over to your campaign, you will see yellow sections appear labeled "Drop here". These yellow drop spots will turn green as you hover over them, so you know where the content block will appear in the mailing.
5. Once you release the block, it will appear in the place you designated.

6. In the pop-up window that appears, click on the Connect button and enter your Eventbrite credentials.

   

7. When prompted, click on the Allow button to give Emma permission to connect to your Eventbrite account.

   

8. Check the box next to each event that you'd like to include. Use the "Organizations" and "Venues" dropdown menus to filter the list.

   

9. Click on the Edit preview button.

10. Adjust the layout and style to your liking.

    

11. Click on the Save button.

Monitoring Event Activity

Once you have added an event to your campaign and sent it, you can check the results by going to your Response tab. If you've added the option to buy tickets to an event to your mailing, you'll see a new tab labeled "Tickets sold" on that mailing's response page - click on it to view a breakdown for each event in the mailing, if you included more than one.

On the Overview page, you'll see an "Eventbrite" section that shows the revenue (if you're charging for the tickets), tickets sold, tickets for sale, how many tickets were sold through the campaign, and the revenue through the campaign.

Additional Resources

• Drag and Drop Editor: Content Tab
• Legacy* Editor: Content Blocks
• Mailing Response Data: Opens, Clicks, and More
• Mailing Response Data: Overview
• Response Tab: Overview

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*In April 2022, Emma's legacy editor was replaced with a new drag and drop editor. Accounts that existed prior to this change still have access to the legacy editor through their previously saved templates and campaigns, however new, from-scratch campaigns can only be created in the new drag and drop editor. Accounts that were created after this change only have access to the new drag and drop editor. Please refer to our new editor FAQ article for more information.