This article explains each element found in the default Emma footer and goes over which elements are editable and how to edit them.

For information about editing campaign and template footers at the parent level of a tiered account, please refer to this article.

In this article Footer requirements Emma footer basics Manage preferences Opt out Sign up View email Sender address Recipient information The Emma logo Social sharing Editing footer elements Elements that cannot be edited Elements that can be edited Custom footer options

Footer requirements

While it is possible to edit certain elements of the footer, you are still required to adhere to the CAN-SPAM Act regarding email marketing, in addition to our Services Agreement, Acceptable Use Policy, and Anti-Spam Policy. Specifically, there are two items that we require in your campaign in order for you to send:

A physical postal address A clear opt-out link (which we provide through the [% unsubscribe %] tag and the TrueRemove® service)

These items must be clearly visible and cannot be obscured using styling, i.e. white text on a white background. For more information about CAN-SPAM compliance, please refer to this guide from the FTC.

Emma footer basics

When you create a campaign in Emma, the default Emma footer is automatically added to the very bottom of your mailing. There are specific times when you may have a different footer or a modified footer, but in most cases, you will see the default footer.

Emma's default footer is made up of several elements: Manage preferences, Opt out, Sign up, View email, sender address, recipient information, the Emma logo, and in legacy* campaigns only, social sharing.

Manage preferences

The Manage your preferences link will bring contacts to your Subscription Center, where they can update their information, adjust their subscriptions, or opt out entirely. If your account pre-dates the subscriptions feature and you have not yet set up the Subscription Center, then the Manage your preferences link will direct contacts to your manage preferences form.

Opt out

The Opt out link will also bring contacts to your Subscription Center. They can choose to update their information, adjust their subscriptions, or click on the Unsubscribe from all button to opt out of mailings entirely.

If your account pre-dates the subscriptions feature and you have not yet set up the Subscription Center, then the Opt out link will direct contacts to a confirmation page. Upon confirming, they will be opted out of your audience.

Sign up

The Sign up link brings contacts to the signup form that you selected when sending the mailing. The purpose of this link is to provide an easy way for someone to sign up for your mailings if they have received the email as a forward or saw a link to the webview of the mailing on social media.

We do not recommend that anyone forward mailings, as this can cause the mailing to break and render incorrectly. Additionally, because the footer links are personalized to the original recipient, accidental opt-outs can occur as a result of forwards.

View email

The View this email online link brings contacts to a webview version of the campaign. The webview link is the best way to share a campaign, since it prevents accidental opt-outs. This link can be copied, pasted into an email, and sent to a friend or it can be pasted into a social media post.

Sender address

The anti-spam legislation for most countries requires organizations that send marketing emails to include a valid, physical postal address. Even though there are different anti-spam laws for different countries, the inclusion of an address is also necessary to comply with our terms of use.

Anti-spam laws exist to prevent people from sending unsolicited, fraudulent, or deceptive emails. That means, as a legitimate email marketer, you must be transparent about your company or organization and the purpose of your email messages. A valid postal address is one way to show recipients that the email is coming from a legitimate source, which is why it is generally required by law to include it.

For home-based businesses, it's understandable if you don't want to share your home address with subscribers. However, you must still supply an address, even if you use a PO box; it just needs to be verifiable as a location where you can receive postal mail.

Recipient information

The recipient information section of the footer identifies which email address a particular mailing was sent to. This element can help prevent accidental opt-outs by notifying recipients of forwards that the original email was sent to someone else, so the forward recipient is not signed up for this mailing list.

Additionally, this element is also very useful for troubleshooting purposes, as it helps us identify exactly who this mailing was sent to, regardless of where it ended up. One common use for it is when a contact believes that they received the same email twice; by looking at the footer we can see who those two emails were sent to, and in most cases it ends up that the contact has two separate email addresses in the audience and didn't realize.

The Emma logo

By default, all campaigns created in Emma will have the Emma logo in the footer. However, for an additional monthly charge, the Emma logo can be removed from our templates. To learn more about this option, tap on Get Support in the bottom right corner, or click here to access our virtual assistant.

Social sharing

The social sharing element of the footer is exclusive to the legacy* editor and cannot be accessed in the new drag and drop editor. For more information about the legacy* social share feature, please refer to this article. For more information about how to use the Social block in the new drag and drop editor, please refer to this article.

Editing footer elements

By default, the footer in all Emma campaigns is locked. This means that it cannot be edited, except in certain cases.

Elements that cannot be edited

The language and links for the Manage preferences, Opt out, and View email elements cannot be removed or changed. The language of the Sign up element cannot be removed or changed, but you can change which form is used when you send or schedule the mailing. The recipient information and Emma logo also cannot be removed or changed. However, the Emma logo can be removed if you have private branding, as described above.

Elements that can be edited

The primary element that can be edited in the footer is the Sender address element. While it's not possible to edit the text directly or remove this element, you can change the information that appears here through your account settings. To update this information, follow these steps:

1. Navigate to the appropriate subaccount, if applicable.
2. Click on the gear icon in the upper right corner of your screen and choose Account from the dropdown menu. The account Parent and Managers should scroll down to Subaccount settings and then choose Account from the dropdown menu.
3. On the next screen, click on the Sender info tab.
4. Make the desired changes to the address and associated fields.
5. Click on the Save button.

Now, when you create a campaign, it will automatically pull the new address into the footer.

If you are working in a legacy* campaign, there are some changes that you can make to the social sharing element. For more information about the legacy* social share feature, please refer to this article.

Custom footer options

If you have an Emma HQ, Teams, or Corporate account, you can create templates and campaigns with modified footers in the Brand Manager. For more information, please refer to this article.

Ⓘ	Templates and campaigns created in the Brand Manager are still subject to the requirements described in the Footer requirements section above.

 

If you have an Emma Plus, Lite, or Essentials account, our Design team can create a template with a custom footer for you. If you would like to learn more about the process, pricing, etc., please reach out to our Professional Services team here.

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*In April 2022, Emma's legacy editor was replaced with a new drag and drop editor. Accounts that existed prior to this change still have access to the legacy editor through their previously saved templates and campaigns, however new, from-scratch campaigns can only be created in the new drag and drop editor. Accounts that were created after this change only have access to the new drag and drop editor. Please refer to our new editor FAQ article for more information.