This article provides a handy list of the commonly used personalization tags, which you can use to customize your campaigns.

Personalized mailings are a great way to increase engagement by including specific information about your audience members. Whether it's a recipient's name in the subject line of a birthday message, or a personalized URL for a product survey, you can easily pull that kind of information from your contact records directly into a campaign. In fact, you can use any of the contact fields that you have set up in your account as a personalization or merge tag.

For more information about using personalization tags, please refer to the following articles:

• How to add personalization to drag and drop campaigns
• How to add personalization to legacy* campaigns

Tag	Description
[% member:email default="" %]	Email address
[% member:first_name default="" %]	First name
[% member:last_name default="" %]	Last name
[% member:address default="" %]	Address
[% member:address2 default="" %]	Address line 2
[% member:city default="" %]	City
[% member:state default="" %]	State
[% member:postal_code default="" %]	Postal code
[% member:phone default="" %]	Phone
[% member:member_id default="" %]	Contact's Emma ID number
[% member:company_name default="" %]	Company name
[% optin_confirm_url %]	Confirm opt-in link
[% manage_url %]	Manage preferences link
[% unsub_url %]	Opt out link
[% signup_url %]	Signup form link
[% webview_url %]	Webview link
[% share:email url_only="true" %]	Email social sharing link
[% share:twitter url_only="true" %]	Twitter social sharing link
[% share:facebook url_only="true" %]	Facebook social sharing link
[% share:linkedin url_only="true" %]	LinkedIn social sharing link
[% date:weekday %]	Weekday (Tuesday)
[% date:weekday plus_days="2" %]	Weekday plus 2 days (Thursday)
[% date:weekdaySHORT %]	Shortened weekday (Tue)
[% date:day %]	Specific date (01)
[% date:month %]	Month (March)
[% date:monthSHORT %]	Shortened month (Mar)
[% date:year %]	Year (2025)

 

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You can use the plus_days modifier on other tags besides [% date: weekday %]. This is particularly helpful when you want to create an expiration date for a coupon or another special offer based on X number of days past the day the campaign was sent. For instance, if you want a coupon to expire after 30 days, use [% date:month plus_days="30" %] [% date:day plus_days="30" %], [% date:year plus_days="30" %].

Please note: Personalization tags do not always work as expected on landing pages, in custom API-created fields, or for some legacy accounts and should be used at your own risk. Always test your campaigns thoroughly before sending them.

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*In April 2022, Emma's legacy editor was replaced with a new drag and drop editor. Accounts that existed prior to this change still have access to the legacy editor through their previously saved templates and campaigns, however new, from-scratch campaigns can only be created in the new drag and drop editor. Accounts that were created after this change only have access to the new drag and drop editor. Please refer to our new editor FAQ article for more information.