This article explains how to create, edit, activate, and retire a subaccount.

Ⓘ Available to HQ, Essentials, Teams, and Corporate accounts

	In This Article
	Creating a Subaccount Activating a Trial Subaccount Retiring a Subaccount Subaccount Settings Editing Default Subaccount Settings Required Alt Text Setting Additional Resources

Creating a Subaccount

Subaccounts can be created one-by-one or in bulk. To create a single subaccount, follow these steps:

1. If you are in the parent account, click on the Subaccounts section at the top of the page. If you are currently in a subaccount, click on the house icon in the upper right corner of the screen and select Subaccounts from the dropdown menu.
2. Click on the Create a new subaccount button on the right.
3. In the pop-up window that appears, give your subaccount a name and select whether it should an Active, Internal, or Trial account.
4. Click on Account features and check the box next to each option you'd like that subaccount to be able to use.
5. Click on the Save button.

Ⓘ	Info
	By default, only the account Parent has the ability to create and edit subaccounts. However, the account Parent of an HQ, Teams, or Corporate account can grant this ability to certain Managers through custom permissions.

Subaccount Settings

Once you've created a subaccount, you can update or review its settings at any time. There are two ways to accomplish this:

Method 1

1. Navigate to the parent account's Dashboard.
2. Click on your account name and choose the desired subaccount from the dropdown list.
3. Click on the gear icon in the upper right corner of the screen and scroll down to "Subaccount Settings".
4. Choose Account from the dropdown menu.

Method 2

1. Navigate to the parent account's Subaccounts section.
2. Scroll or use the search bar to locate the desired subaccount in the list.
3. Click on the dropdown arrow that corresponds to the subaccount in question.
4. Select the desired option from the list.
   • View subaccount will bring you to that subaccount's Home tab.
   • Edit subaccount will bring you to that subaccount's Account Settings tab.

Editing Subaccount Settings

Regardless of which method you use to get there, once you've navigated to the subaccount's settings, you'll see several tabs of settings that you can control.

• Basics: Manage the subaccount name, email address, and time zone. You can also view the subaccount ID. The information in this tab is required.
• Additional info: Manage extra information about the subaccount including name, business name, and address.
• Sender info: Manage the subaccount's default sender name, email, and address. The information in this tab is required.
• Features: Enable or disable certain features for this subaccount.
• Notifications: Enable or disable 24-hour response summary emails and assign email addresses to receive them. You can also sign up to receive sub-processor updates.
• Custom URLs: Assign a custom domain for landing pages.
• Deliverability: Set up DKIM for this subaccount and check for DMARC and SPF authentication.

Activating a Trial Subaccount

To activate a subaccount that's currently in the Trial status, follow these steps:

1. Navigate to the parent account's Subaccounts section.
2. Scroll or use the search bar to locate the desired subaccount in the list.
3. Click on the dropdown arrow that corresponds to the subaccount in question.
4. Select Activate subaccount from the list.

Retiring a Subaccount

When retiring a subaccount, it's important to consider other elements that may be tied to it, such as signup forms or workflows. For this reason, we recommend that you check for these elements before retiring the account.

1. Navigate to the subaccount that you plan to retire.
2. Click on the Audience tab.
3. Click on the Forms section in the panel on the left.
4. Click on the dropdown arrow for each form and select Archive from the menu.
5. Repeat for all forms, including lightbox forms.
6. Click on the Automation tab.
7. Deactivate all automated workflows.
8. Click on the Campaigns tab.
9. Click on the Scheduled section towards the top.
10. Cancel all scheduled mailings.
11. Click on the house icon in the upper right corner of the screen and select Subaccounts from the dropdown menu.
12. Scroll or use the search bar to locate the desired subaccount in the list.
13. Click on the dropdown arrow that corresponds to the subaccount in question.
14. Select Retire subaccount from the dropdown menu.
15. In the pop-up window that appears, follow the prompts to confirm that you want to retire this subaccount.

⚠	Warning
	Once a subaccount has been retired, it cannot be reactivated through the user interface. If you retired a subaccount by mistake, our Support team may be able to reactivate it. Please reach out using the "Get Support" button in the bottom right corner of your screen. If the subaccount has been retired for 30 days or more, its data has been purged from our system and cannot be recovered.

Editing Default Subaccount Settings

By default, when you create a subaccount, it will be automatically placed in the Trial status. However, you can change the default settings for subaccount creation so that new subaccounts are automatically placed in the Active status. You can also toggle on or off certain features.

1. If you are in the parent account, click on the Subaccounts section at the top of the page. If you are currently in a subaccount, click on the house icon in the upper right corner of the screen and select Subaccounts from the dropdown menu.
2. Click on the Subaccount defaults tab.
3. Select the radio button for "Trial" or "Active", as desired.
4. Click on Account features to view more default options.
5. Once you've made your selections, click on the Save button.

Required Alt Text Setting

Available for Essentials, Teams, and Corporate accounts,this setting makes alt text required to help ensure accessibility compliance across subaccounts and mailings.

If a user attempts to save or review/send an email with one or more images missing alt text, the proofer prevents the action and displays a clear message with a list of images missing the required alt text.

Parent users are able to enable this setting in Subaccount Settings within Subaccount Settings

✎	Note
	The setting applies to emails that are created, edited, sent, or scheduled after the requirement has been enabled. Existing campaigns and templates with images missing alt text are not automatically modified. If an existing campaign or template is opened while the setting is enabled, the user will need to make sure all images contain alt text before they can be sent.

☑	Tip
	If you're looking for information on alt text, check out this helpful article.

Additional Resources

• Tiered Accounts: Brand Manager Overview
• Tiered Accounts: Bulk Uploading Subaccounts
• Tiered Accounts: Internal Sending Subaccounts
• Tiered Accounts: Marketing Calendar Basics
• Tiered Accounts: Parent Account Tools and Settings
• Tiered Accounts: Subaccount SMS Credit Limits
• Tiered Accounts: Submitting and Reviewing Campaigns