This article describes the Brand Manager tools and links to specific instructions for each one. It also shows which account types have access to each tool.

Ⓘ Available to HQ, Essentials, Teams, and Corporate accounts

In this article What is the Brand Manager? Who can access the Brand Manager? Style guide Templates Campaigns Images / Documents Additional resources

What is the Brand Manager?

The Brand Manager, previously called Assets, is the central location for tiered accounts to create, organize, and share content with their subaccounts. Upon logging in to Emma, the account Parent, or a Manager* with permission to edit assets, will see several tabs at the top of their screen that correspond to different parent account tools and settings; the second tab from the right is the Brand Manager tab.

When you navigate to a subaccount, the top navigation menu will change so that the parent tools, including the Brand Manager, are no longer visible. When in a subaccount, you can access the parent account tools by clicking on the house icon in the upper right corner of your screen.

Ⓘ	The Manager role is only available to Emma HQ, Teams, and Corporate accounts. In Emma Essentials accounts, only the account Parent will be able to see these tabs.

Who can access the Brand Manager?

In Emma HQ, Teams, and Corporate accounts, the account Parent and any Managers with permission to edit assets can access the Brand Manager. In Essentials accounts, only the account Parent can access the Brand Manager.

The Brand Manager contains several tools, some of which are only available to certain account types. Please refer to the table below for more information.

	Style Guide	Templates	Campaigns	Images	Documents
Emma Essentials	🔤	🚫	🚫	🚫	🚫
Emma HQ	🔤	✅	✅	✅	✅
Emma for Teams	✅	✅	✅	✅	✅
Emma Corporate	✅	✅	✅	✅	✅

✅ = Full | 🔤 = Fonts only | 🚫 = None

Style guide

The Style Guide tab of the Brand Manager allows you to upload custom fonts, set brand colors, and define text styles. You can read all about the Style Guide in our Tiered accounts: Style guide basics article.

Templates

The Templates tab of the Brand Manager allows you to create custom templates and share them with your subaccounts. When creating or editing templates in the Template Builder, you can also edit the template’s footer and lock certain elements of the template. You can read all about the Template Builder in our Tiered accounts: Template Builder basics article and about template locking in our Tiered accounts: Template Builder locks and footer edits article.

Campaigns

The Campaigns tab of the Brand Manager allows you to create custom campaigns and share them with your subaccounts. When creating or editing campaigns in the Campaign Builder, you can also edit the campaign’s footer and lock certain elements of the campaign. You can read all about the Campaign Builder in our Tiered accounts: Campaign creation and sharing article. Campaign locking and footer editing functions the same as template locking and footer editing, so the information in our Tiered accounts: Template Builder locks and footer edits article also applies to campaigns.

Images / Documents

The Images tab and Documents tab of the Brand Manager allow you to upload, organize, and share images and documents with your subaccounts. You can read all about these tools in our Tiered accounts: Images and documents article.

Additional resources

• Tiered accounts: Campaign creation and sharing
• Tiered accounts: Images and documents
• Tiered accounts: Saved rows
• Tiered accounts: Style guide basics
• Tiered accounts: Template Builder basics
• Tiered accounts: Template Builder locks and footer edits
• Tiered accounts: Template organization