This article explains how to connect Google Analytics to individual campaigns and signup forms.

With any Emma account, you can add Google Analytics campaign tags to your mailings to track the users who click on links in your mailings. You can also add Google Analytics to track page views for your signup forms. In order to add Google Analytics, you'll need to have a GA account already up and running.

	In This Article
	Video Tutorial Adding Google Analytics to a Mailing Adding Google Analytics to a Signup Form Frequently Asked Questions

Watch a Quick Video Tutorial on Google Analytics

Adding Google Analytics to a Mailing

✎	Note
	These instructions are for those who already have Google Analytics installed on their website.

Step 1: Create Your Mailing

Follow your normal process to create your campaign. When you're ready to send a test or fully send your campaign, click on either the Send test button or the Review button.

Step 2: Enable Google Analytics

Sending a Test: New Drag and Drop Editor

Fill out the information in the pop-up window that appears. At the bottom you'll see a checkbox that says "Track visitors with Google Analytics". Check this box and then a new field will appear beneath it. In that field, enter the name that you'd like to use to identify this campaign in Google Analytics. Then click on the Send test button.

Sending a Test: Legacy Editor

Fill out the information in the side bar that appears on the right. At the bottom you'll see an "Add Google Analytics" button. Click on the button and a pop-up window will appear. In that field, enter the name that you'd like to use to identify this campaign in Google Analytics. Then click on the Send now button.

Sending a Campaign: New Drag and Drop Editor

Fill out the information on the Review page. Click on the Advanced section and then click on the Add Google Analytics button. In the pop-up window enter the name that you'd like to use to identify this campaign in Google Analytics. Then click on the Save button.

Sending a Campaign: Legacy Editor

Fill out the information on the Review & Send page. At the bottom left, you'll see an "Add Google Analytics" button. Click on the button and a pop-up window will appear. In that field, enter the name that you'd like to use to identify this campaign in Google Analytics. Then click on the Send now button.

Step 3: View Your Results in Google Analytics

After your mailing has been sent, log in to your Google Analytics account and navigate to Report >> Life Cycle >> Acquisition. Your campaign data should be visible in the three Acquisition reports.

Adding Google Analytics to a Signup Form

✎	Note
	These instructions are for those who already have Google Analytics installed on their website.

 

1. Navigate to your Audience tab.
2. Click on the Forms section in the panel on the left.
3. Click on the name of an existing form to edit it. To create a new form, click on the Create new form button.
4. On the next screen, check the box next to "Track subscriber and form activity through Google Analytics".
5. In the box that appears, enter your Google Analytics code.
6. Continue building the form as desired.
7. Once you've finished editing your form, save and publish it.

When Google Analytics is added to a signup form, it tracks page views. It does not track form submissions, since Emma handles the tracking for those. Signup form information is located in the Engagement reports in Google Analytics. Forms are identified by their URL.

Frequently Asked Questions About Google Analytics

Is Emma's Google Analytics integration compatible with Google Analytics 4?

Yes, our Google Analytics integration is compatible with Google Analytics 4.

 

Can I use Google Analytics with my automated campaigns?

Currently, it is not possible to add Google Analytics tags to automated campaigns.

 

What happens under the hood to the links in my mailing to make this possible?

When you enter a Google Analytics mailing name in the Send Test modal or on the Review / Review & Send page, Emma automatically adds parameters to each of your mailing's links. Those parameters are:

• utm_medium = "email"
• utm_source = "newsletter"
• utm_campaign = the GA campaign name that you specified during the sending process
• utm_content = the link names that you applied while creating the mailing; not present if you did not fill in link names

If you're familiar with GA, you can dial into these link parameters in your GA account.

 

Can you recognize and track multiple mailing links to the same URL?

Yes, if you provide a name for your link when you first create it, that name will be added as the utm_content parameter. If you have multiple links going to the same target, you'll be able to tell them apart in GA, as long as you gave them each their own name.

 

How can I check my links before sending?

Adding a Google Analytics campaign name will add tracking tags to all of your links, so if your website isn't set up to receive links with those tags, the links may break or go to the wrong page. When your mailing is ready to go, be sure to send a test email first and check the links in your inbox to make sure they work as intended. After you have confirmed everything looks and works as it should, you can go ahead and send your mailing.

 

Can I add Google Analytics to my landing pages?

Yes, you can add Google Analytics to your landing pages, as long as your account has access to that feature. To add Google Analytics, just click on the Google Analytics button while in the landing page editor, then follow the prompts.

Ⓘ	Info
	Landing pages are only available to certain account types, so if you would like to learn more about upgrading your account in order to access this tool, just click on the Get Support button in the bottom right corner to connect with our Account Management team.

 

Does Google Analytics track signup form submissions?

No, it only tracks page views, since Emma tracks signup form submissions.

 

Where can I find my Emma data in Google Analytics?

Campaign data is located in Google Analytics' Acquisition reports. Signup form data is located in the Engagement reports. Signup forms are identified by their URLs, not their names.