This article explains how to create segments using data from the Mindbody integration.

The Mindbody integration imports contacts from your Mindbody account to your Emma audience on a nightly basis. You can also pair it with our automation and segmenting tools, so that you can create email campaigns that strategically target your audience. Here, we'll highlight some common Mindbody-based segments that you can use to determine what works best for your audience and marketing objectives.

Use cases for Mindbody-based segments

In order for a new segment to pull the right data, you'll need to first map the desired fields to your account. Each use case example below provides the field that would need to be mapped in order to implement the segment. Please refer to this article for frequently asked questions.

Location

1. Map any of the Mindbody location fields: City, State, or Zip Code.
2. Create a segment in which the location field equals your targeted location (case sensitive). Data in the City field is typically listed in ALL CAPS and your segment should reflect this.

Member status

1. Map the Contract expiration date field.
2. Create a segment in which the Contract expiration date field is in the next 365 days. This will capture contacts with active contracts.

Membership types

1. Map the Contract name field.
2. Create a segment in which the Contract name field equals the name of the type of membership that you want to target.

Recent visitors

1. Map the Overall last visit field.
2. Create a segment in which the Overall last visit field is within the last 30 days.

Client indexes

For this example, we used a client index named Preferred workout time with the values of Morning, Afternoon, and Evening. You can also visit the Mindbody help site for more information about client indexes.

1. Map the Preferred workout time client index to an Emma field.
2. Create a segment in which the Preferred workout time equals Morning (case sensitive) and name the segment Prefers morning workouts.
3. Repeat for each of the remaining client index values.

Additional resources

• Mindbody integration: Automation
• Mindbody integration: Frequently asked questions
• Mindbody integration: Installation guide
• Different ways to create segments