This article explains how to use personalization tags to address customers who have abandoned their online shopping carts.

Personalization tags allow you to target your customers in a number of ways, including through abandoned cart campaigns. Similar to how you can bring in your customer's first name using a personalization tag, checkout data can be brought into a campaign using an event tag. Take a look below at the list of information that can be brought in to any of your campaigns and the tag you'd use for it.

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Note

The event tags listed in this article are specific to the Emma for Shopify integration, which was sunset in 2023. These tags can still be used with the custom API event trigger, as long as the syntax of your JSON payload matches the syntax of the tags here. For example, in order to use the [% event:total_cost %] tag, you must have a key / value pair with the key total_cost. For more information, please refer to the "Additional Resources" section.

 

	In This Article
	Event Tags for Abandoned Carts Item Tags for Abandoned Carts Listing Items Left in a Shopping Cart Adding a View Cart Button Additional Resources

Event Tags for Abandoned Carts

Tag	Description
[% event:total_cost %]	Total cost of the cart formatted as a number.
[% event:total_cost_text %]	Total cost of the cart formatted as text using the currency of the cart.
[% event:subtotal %]	Cost of the cart before shipping and taxes formatted as a number.
[% event:subtotal_text %]	Cost of the cart before shipping and taxes, formatted as text using the currency of the cart.
[% event:total_tax %]	Total cost of taxes formatted as a number.
[% event:total_tax_text %]	Total cost of taxes formatted as text using the currency of the cart.
[% link:event:cart_url name=”cart” %]	URL used to get back to the abandoned cart. This is used in conjunction with a tracked link tag. Dynamic links must have a name included in the tag.
[% foreach event:items as item %] [% endforeach %]	List of items in the cart. Use the foreach tag to iterate over each item in the cart. Please note: foreach tags must be used inside of an HTML block.

Item Tags for Abandoned Carts

When creating an items list with a foreach tag, the following item data is also available:

Tag	Description
[% item:title %]	The title of the product combined with the title of the product variant title.
[% item:quantity %]	The number of products in the cart for this item.
[% item:price %]	Price of a single item formatted as a number.
[% item:price_text %]	Price of a single item formatted as text using the currency of the cart.
[% item:image_url %]	The URL for the product’s image if available, if the product does not have an image associated with it a default image will used.

 

☑	Tip
	Item tags should only be used between foreach and endforeach tags inside an HTML block. The HTML inside the foreach tags will make it so that each item is visible in the list of items for the cart.

Listing Items Left in a Shopping Cart

1. In an open campaign, drag an HTML block and drop it in the desired location.
2. Open the block.
   • Drag and drop editor: Click on the block to open the Content Properties panel on the right.
   • Legacy* editor: Hover over the block and click on the gear icon to edit the HTML.
3. Insert the appropriate event personalization tags for cart items, as listed above. Here is an example:

<div>
[% foreach event:items as item %]
<table>
    <tr>
        <td>
        <img alt="[% item:title %]" src="[% item:image_url %]" style="width: 140px; height: auto; display: block"/>
        </td>
        <td>
        [% item:title %]
        </td>
        <td>
        [% item:quantity %]
        </td>
        <td>
        [% item:price_text %]
        </td>
    </tr>
</table>
[% endforeach %]
</div>

Adding a View Cart Button

If you're looking to add a customized button that will take the contact right back to their cart, you'll want to use an event tag, here's how.

1. Follow the steps to add a button to your campaign, depending on which editor you're using.
2. Style the button to your liking.
3. Follow the steps to add a URL to the button and enter [% link:event:cart_url name="cart_url" url_only="true" %] as the URL.
4. Click on the Save button.

Additional Resources

• Event API: Overview
• Event API: Personalization and Dynamic Content
• Trigger Events: Custom API Event

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*In April 2022, Emma's legacy editor was replaced with a new drag and drop editor. Accounts that existed prior to this change still have access to the legacy editor through their previously saved templates and campaigns, however new, from-scratch campaigns can only be created in the new drag and drop editor. Accounts that were created after this change only have access to the new drag and drop editor. Please refer to our new editor FAQ article for more information.