This article explains how to create links to a URL, an email address, a phone number, a website anchor, or a document in the new drag and drop editor.

	In This Article
	What Is a Link? Are Links Trackable? Adding Links to Text URL Email Address File Manager Telephone SMS Trackable? Adding Links to Buttons and Images URL Other Link Types Document Trackable? Adding a Link to a Previous Mailing Special Links Facebook Twitter Trackable? Creating an Anchor Link Additional Resources

What Is a Link?

A link (or hyperlink) is when a word or phrase has been selected to connect to a specified URL, email address, phone number, or other external link. It makes the word or phrase clickable and brings the user to the chosen destination. You can add links to any word or phrase in your campaign body, so that when the recipient clicks on it, they are automatically connected to the destination you have chosen.

Are Links Trackable?

Links can only be tracked in certain circumstances. Links in your campaigns are trackable because the links are routed (redirected) through our server on their way to their final destination, allowing us to record the click. The process happens very quickly and is virtually invisible to the person clicking the link. However, there are a few scenarios when links within Emma are not trackable.

Specifically, links are not trackable these scenarios:

• Regardless of bracket formatting, certain personalization tags do not track at all, such as the tags that create the manage preferences link, opt-out link, signup link, and webview link.
• Personalized URLs (PURLs) that use bracket-percent personalization do not track at all
  • Bracket-percent personalization looks like this: [% member:first_name default="" %]
  • If you want to create a trackable PURL, you must use double bracket tags instead, which looks like this: [[first_name]]
• When the linked text contains personalization tags. For this reason, buttons with personalization also will not track.
• If you are using an image map, links in that image map will not track.

☑	Tip
	To help you better understand this, we’ll let you know if each of the link types below are trackable or not at the end of the description.

Adding Links to Text

Regardless of which end destination you choose, the first few steps are the same when adding a link to text. Here's how to get started:

1. Navigate to your Campaigns tab.
2. Open a saved drag and drop draft or click on the Create new campaign button to create a new campaign from scratch.
3. Click on the paragraph, title, or list block in the right panel and drag it over to your mailing.
4. Enter your copy into the text block.
5. Use your cursor to highlight the word or phrase that you want readers to click on.

6. Click on the chain link icon in the toolbar.

   

7. Click on the Link type dropdown menu and select the appropriate option. Follow the instructions below to fill in the requested fields.

   

URL

1. Click on the Link type dropdown menu and select URL from the list.
2. In the "URL" field, type or paste the URL for the website that you want to reader to be sent to.
3. Check or uncheck the "Underline link" box, depending on how you want your link to appear.
4. In the "Text to display" field, you’ll see the text that you highlighted when you clicked on the chain link icon. This is the text that the link will be behind. If needed, you can make changes to the text here.
5. In the "Title" field, enter a name for the link. This name will appear in your response data and is used for easy reference.
6. In the "Target" dropdown menu, you can choose whether you’d like the link to open a new window.
7. Click on the OK button.

Email Address

You can also link a word or phrase to an email address within your mailing. Clicking on this type of link opens an email draft that's pre-filled and ready to be sent to you. An example of this is an "email us" link that's been included in the body of your mailing, which means the message will be routed to a specific email address within your organization. Here's how to do that:

1. Click on the Link type dropdown menu and select Email from the list.
2. In the "Email" field, type or paste the email address you would like to direct your readers to.
3. Check or uncheck the "Underline link" box, depending on how you want your link to appear.
4. In the "Subject" field, enter some text for a pre-populated subject line.
5. In the "Message" field, enter some text for a pre-populated email body.
6. In the "Text to display" field, you’ll see the text that you highlighted when you clicked on the chain link icon. This is the text that the link will be behind. If needed, you can make changes to the text here.
7. In the "Title" field, enter a name for the link. This name will appear in your response data and is used for easy reference.
8. In the "Target" dropdown menu, you can choose whether you’d like the link to open a new window.
9. Click on the OK button.

✎	Note
	The characters ?, =, %, and & should be avoided in mailto links' subject lines and message bodies. These are special characters that will cause unexpected behavior and errors.

 

File Manager

Because so many servers block emails with attachments on entry, it’s not possible to include attachments with your mailings. Instead, you have a document library located in your Campaigns tab that allows you to easily post your files to our server and link recipients right to them. Here's how to do that:

1. Click on the Link type dropdown menu and select File manager from the list.
2. In the new pop-up window, select the desired document from your library. If you haven’t uploaded the document to Emma yet, click on the Upload button to select a file from your device.
3. After you select your file, you’ll be returned to the Insert Link window and the URL box will be automatically filled in with the correct URL for your file.
4. Check or uncheck the "Underline link" box, depending on how you want your link to appear.
5. In the "Text to display" field, you’ll see the text that you highlighted when you clicked on the chain link icon. This is the text that the link will be behind. If needed, you can make changes to the text here.
6. In the "Title" field, enter a name for the link. This name will appear in your response data and is used for easy reference.
7. In the "Target" dropdown menu, you can choose whether you’d like the link to open a new window.
8. Click on the OK button.

Telephone

Another option is to link to a phone number, which will make the number a click-to-call link when your mailing is opened on a mobile device.

1. Click on the Link type dropdown menu and select Tel from the list.
2. In the "Number" field, type the phone number that you want contacts to call when they click this link.
3. Check or uncheck the "Underline link" box, depending on how you want your link to appear.
4. In the "Text to display" field, you’ll see the text that you highlighted when you clicked on the chain link icon. This is the text that the link will be behind. If needed, you can make changes to the text here.
5. In the "Title" field, enter a name for the link. This name will appear in your response data and is used for easy reference.
6. In the "Target" dropdown menu, you can choose whether you’d like the link to open a new window.
7. Click on the OK button.

SMS

You can also create an SMS link; this will open up the text app on the recipient’s phone with the number pre-populated so that they can send a text to it.

1. Click on the Link type dropdown menu and select SMS from the list.
2. In the "Number" field, type the phone number that you want contacts to call when they click this link.
3. Check or uncheck the "Underline link" box, depending on how you want your link to appear.
4. In the "Message" field, enter some text for a pre-populated SMS message body.
5. In the "Text to display" field, you’ll see the text that you highlighted when you clicked on the chain link icon. This is the text that the link will be behind. If needed, you can make changes to the text here.
6. In the "Title" field, enter a name for the link. This name will appear in your response data and is used for easy reference.
7. In the "Target" dropdown menu, you can choose whether you’d like the link to open a new window.
8. Click on the OK button.

 

✎	Note
	SMS links are not supported by every inbox provider. Specifically, Gmail, Outlook.com, and Yahoo typically do not support the protocol used for SMS links.

Trackable?

Are URL links behind text trackable?

Yes, links that lead to URLs are trackable, since they are redirected to another server where they are housed. However, they still follow the same rules about exceptions, as described above.

Are links that lead to an email address trackable?

No. Email addresses, telephone numbers, and SMS links will not be tracked since they are not redirected from our server to a final destination.

Are links that lead to a document trackable?

Yes, documents are tracked since they are redirected from the email to our cloud servers where the document is hosted. The same rule applies if the user hosts the document on their server.

Adding Links to Buttons and Images

To add a link to a button or image, simply click on the image or button block to open the Content Properties panel.

URL

For a standard web page URL, simply type or paste the desired URL into the URL box under the "Actions" section.

Other Link Types

Similar to links behind text, you can also add certain special links to buttons and images. To do this, simply click on the image or button block to open the Content Properties panel. Under the "Actions" section, click on the Link type dropdown menu, select the desired option from the list, and fill in the required fields. The available options are "Send email", "Make call", and "Send SMS".

✎	Note
	The characters ?, =, %, and & should be avoided in mailto links' subject lines and message bodies. These are special characters that will cause unexpected behavior and errors.

 

Document

You can also add a link to one of the documents in your library behind a button, by following the steps below:

1. Navigate to your Campaigns tab.
2. Click on the Documents section in the panel on the left.
3. If you haven’t yet uploaded the file that you’d like to link, click on the Upload button and select the file from your computer.
4. Once you’ve uploaded the file, click on the corresponding dropdown arrow and choose Copy link from the list.
5. Return to your campaign draft and click on the button / image to edit it.
6. In the Content Properties panel, paste the link that you just copied into the "Link type" > "URL" field.

Trackable?

Are URL links behind buttons and images trackable?

Yes, links that lead to URLs that are trackable since they are redirected to another server where they are housed. This is true even if the links are behind buttons or images.

Are email, phone number, and SMS links trackable?

No. Email addresses, telephone numbers, and SMS links cannot be tracked since they are not redirected from our server to a final destination.

Are document links behind buttons and images trackable?

Yes, documents are tracked since they are redirected from the email to our cloud servers where the document is hosted. The same rule applies if the user hosts the document on their server.

Adding a Link to a Previous Mailing

You can also link to one of the previous mailings that you've sent in your Emma account. To do this, you'll just need to copy the URL for the webview of the mailing that is found at the top-right of the mailing's Response overview, then use that URL link as you would for any webpage.

You can add a link to a previous mailing behind text, a button, or an image.

Are links that lead to a previous mailing trackable?

Yes, they are trackable.

Special Links

Facebook

You can add a link to a Facebook profile using this link format: fb://username. You just need to replace the “username” portion with the Facebook username for the profile that you want your contacts to visit. Clicking on this link will open the Facebook profile on the recipient’s phone.

This type of link works on iOS.

Twitter

You can add a link to a Twitter account using this link format: twitter://twitter_handle. You just need to replace the “twitter_handle” portion with the Twitter handle for the account that you want your contacts to visit. Clicking on this link will open the Twitter profile on the recipient’s phone.

This type of link works on iOS.

Trackable?

Are Facebook and Twitter links trackable?

No. Facebook and Twitter links cannot be tracked since they are not redirected from our server to a final destination.

Creating an Anchor Link

Anchor links are also called bookmarks or jump links because they jump the reader down to an item somewhere else in the same email.

⚠

Warning

While anchor links can be useful, they are often a sign that a mailing is too long. Mailing length may impact deliverability and decrease the likelihood of contacts reading the full mailing. As a result, the drag and drop editor does not have built-in functionality to create anchor links. Best practice is to put essential information in your campaign and link out to your website or a landing page for full details.

 

If anchor links are non-negotiable for you, the workaround below will provide the same functionality as an anchor link. Please note: Due to limitations beyond our control, anchor links are not supported in mobile platforms. There are also some email clients that do not support anchor links, so you'll want to be sure to send a test of your campaign to different email clients.

1. Drag an HTML block to the location that you want to use as the destination for the anchor link.
2. In the HTML block, type the following code:

   <a name=“ANCHOR”></a>
   

   You’ll need to replace ANCHOR with a unique word that you feel is appropriate.

3. Highlight the text that you will use as the anchor link itself.
4. Click on the chain link icon in the toolbar.
5. Type #ANCHOR in the URL box. Again, you’ll need to replace ANCHOR with the unique word you chose in step 2.
6. Click on the OK button.

The way this workaround functions, clicking on the linked text will take readers to the HTML block, so you could put it above or beside the content you want readers to associate with that anchor. The HTML block will be invisible, so it will appear as if it is anchoring to the desired content. Please note, in order to place the HTML block next to the content, you will need to be working in a row that has multiple columns.

Are hyperlinks that lead to anchor links trackable?

No. Anchor links cannot be tracked.

Additional Resources

• Drag and Drop Editor: Content Tab
• Legacy* Editor: Links
• How to Remove the Underline From Links
• How to Use the Image Block and its Image Editor
• Personalizing Drag and Drop Campaigns

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*In April 2022, Emma's legacy editor was replaced with a new drag and drop editor. Accounts that existed prior to this change still have access to the legacy editor through their previously saved templates and campaigns, however new, from-scratch campaigns can only be created in the new drag and drop editor. Accounts that were created after this change only have access to the new drag and drop editor. Please refer to our new editor FAQ article for more information.