This article provides an overview of the Emma for Volusion integration, which was a third-party integration not developed or supported by Emma.

⚠	Warning
	The Emma for Volusion integration was built by Volusion to sync customer purchase data to Emma. However, the integration is no longer listed on Volusion's site and is no longer available. Emma cannot provide any assistance, guidance, or troubleshooting related to this integration.

Emma for Volusion Features

With Emma for Volusion, you can sync your contacts and purchase history, create segments and automations based on purchase history, and track revenues that result from your email marketing. Please visit the Volusion help site for assistance with installation or if you come across any issues.

Sync Contacts and Customer Data

Syncing your Volusion customers with your Emma audience means that when a customer chooses to accept your marketing on your Volusion site, they'll also be synced with your Emma account. This happens when a customer signs up through one of your Volusion signup forms or checks the box to opt in to marketing during the check-out process. Once the customer has opted in to marketing, Emma will begin populating their order history going forward. Any orders submitted prior to marketing opt-in will not be populated for that customer.

Sync Volusion Customer Fields

Additional Volusion customer data fields, such as address, city, state, zip, etc., can be created as fields in Emma from within Volusion. You can also sync this data between the two platforms.

Sync Purchase History

If you already have orders in your Volusion account when you install the integration, Emma will automatically create fields for purchase history and sync these with your contacts. If you don't have any orders yet, those will be created once you do. The fields that are automatically created include:

• Total number of orders
• Total purchased (money spent)
• Highest purchase ($)
• Average purchase ($)
• Last purchase date

With these new fields populated with your Volusion data, you can create segments based on this purchase history. And now within a contact record, you'll have access to a new tab for purchase history.

Along with the fields listed above, you'll also be able to reference a contact's order history, including the order numbers, dates, and totals. If an order is set to complete or canceled status in Volusion, it will be reflected here as well; if the order hasn't been completed or canceled, we'll display its status as pending.

Segment Based on Purchase History

Once you have orders and Emma has automatically created the above purchase history fields, we'll also automatically create these segments for you:

• Average purchase greater than $50
• Cumulative purchases greater than $100
• Have more than one total order
• Purchased in last 30 days
• Purchased in last year
• Subscribed but not purchased

These segments are dynamic and will update anytime you open them, send a mailing to them, or an automated mailing is sent to the segment. You can even segment on specific purchased items such as the product name or category.

Automate Targeted Campaigns

Once your customers' purchase history is synced with Emma, you can set up automations that trigger based on field changes related to their purchase history, as well as date-based and signup triggers. By pairing this up with our other great features, like dynamic content and personalization, it's a breeze to set up attractive, relevant campaigns for your customers with targeted efficiency.